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Dell Technology Simulation Leads to Data Center Makeover for Marketing Services Firm Budco Round Rock, Texas, May 9, 2006

Marketing services provider Budco has selected Dell for its technology infrastructure upgrade, a vital step in the company's efforts to better service its blue-chip clients. For 20 years, Budco's data center was based on expensive, proprietary technology, but reliability and scalability limitations were making it difficult for the company to grow, according to Budco CIO Steve Swanson. The company began looking for a technology partner that could maintain its Linux environment and support its Oracle database applications on more scalable, standards-based server and storage systems. "When we came to Dell, they physically replicated in their test center the exact technology they recommended for our infrastructure," Swanson said. "We were able to witness the performance we would achieve before ever spending a dime. From price, speed, performance and total cost of ownership, it was easy to make the decision to move to Dell. We now have the technology in place that will allow us to plan for additional growth and provide even better service to our customers." Dell Services handled the set up and migration of Budco's infrastructure to a new Dell clustered server environment. Four clusters comprised of PowerEdgeTM 1850 and 2850 servers running Red Hat Linux and Oracle now provide enhanced performance and scalability for business, Web-deployed, development and database applications. The services team also deployed a new storage infrastructure complete with a Dell/EMC CX700 storage area network, and PowerVaultTM direct-attached and network-attached storage, giving the company approximately 20 terabytes of storage capacity. "Not only did Dell Services have our new data center cabled, racked, stacked and ready to go in two weeks, they also provided training services to my IT staff on the new infrastructure," Swanson added. "Now everyone on my staff is cross-trained on all of the new systems and we've got Dell technical support to back us up as well." About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the last four quarters was $56 billion. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS.