DELL, Demand For Technology

D E L L B R A N D E D

Dell today welcomed the official opening of the Science Gallery, which will be located in the newly opened Naughton Institute in Trinity College Dublin. Dell, which is a science circle sponsor of the Science Gallery, also called on young people to give serious consideration to technology as a career.

“The importance of access to technology from a young age can’t be underestimated,” said Dermot O’Connell, General Manager, Dell Ireland. “The Science Gallery will instil a wonder and curiosity for science and technology in young people which we hope will drive them towards a career in the sciences, technology and engineering. This is one of the key reasons we are delighted to be involved with this innovative facility.”

“As Ireland moves up the value chain and to maintain our competitiveness, we need to ensure that we have a pipeline of graduates qualified to work in high end R&D jobs,” he continued. “If we cannot maintain a steady stream of graduates then, as a country, we will lose out on the increasingly sophisticated R&D jobs that are becoming a feature of the technology industry in Ireland.

“Dell is a great example of this transition and we have moved to a point where we operate in Cherrywood the EMEA Enterprise Expert Centre, a multi-lingual group of system consultants, providing high-level customer support for large businesses all over Europe. Cherrywood is also now the Marketing HQ for all Europe. A facility like the Science Gallery helps make technologies that sometimes seem remote, accessible, relevant and tangible. It is through initiatives like this that we hope to encourage young people to consider the sciences as a career option,” he concluded.

The Science Gallery, which officially opens today, will be a vibrant cultural centre ‘where ideas meet’. A venue, aimed at 15-25 year olds, where science and technology are the catalyst that enable people of all interests and backgrounds to share their thinking and explore ideas through installations, workshops and events.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

About Dell Ireland

Dell was established in Ireland in 1990. The company's European manufacturing facility is located in Limerick with an EMEA Business Campus based in Cherrywood, Co Dublin. Dell is Ireland's largest exporter¹, largest technology company and the second largest company overall². Irish employees provide a growing range of advanced EMEA services at the two Dell sites, which include:

The EMEA Centre of Competency for Communications and Network Product Development in Limerick The Centre has R+D capability and operates as a centre of competency for communications and network product development for use in Dell products worldwide. The team is also be responsible for the development of innovative software solutions to provide increased functionality and productivity in Dell's manufacturing sites worldwide.

The EMEA Enterprise Applications Solution Centre, Limerick.. Corporate customers from across EMEA can simulate complex networked applications on Dell server and storage equipment in a special "proof of concept laboratory before purchase".

The EMEA Enterprise Command Centre in Limerick This centralised base of operations provides high-level 24x7x365 support for server and storage customers in EMEA in addition to being a single point of accountability for Dell's global customers based in the EMEA region.

The EMEA Enterprise Expert Centre, Cherrywood. This group of multi-lingual system consultants provide high-level Enterprise support for complex data centres, clustered, large storage and rack dense enterprise environments.

EMEA Marketing HQ, Cherrywood The site is home to the EMEA marketing team, responsible for online development, pricing, product marketing, business analysis and the creation, design and production of EMEA-wide advertising and direct mail campaigns.